Work | Lasting Planet

CONSERVATION AS A BEHAVIOURAL CHALLENGE

Conservation programmes often focus on visible threats—poaching, habitat loss, overfishing or human–wildlife conflict. But these are rarely the problem themselves. They are the outcome of countless decisions people make every day, shaped by culture, economics, relationships, governance, opportunity and belief. My work is about understanding those decisions.

I help conservation organisations uncover the human dimensions behind environmental challenges before designing solutions. By combining behavioural science, social research and ecological understanding, I explore the behaviours, motivations and systems that influence conservation outcomes.

From these insights, I support organisations to design conservation approaches that work with people rather than around them. Grounded in evidence, local knowledge and lived experience, these approaches strengthen ownership, challenge assumptions and create pathways for lasting change—for both people and nature.

SERVICES

BEHAVIOURAL-CENTRED CONSERVATION AND PROGRAMME DESIGN

Effective conservation begins with understanding the problem before designing the solution. I work with organisations to uncover the behaviours, actors and underlying drivers shaping conservation challenges. Through social research, stakeholder engagement and behavioural analysis, I help identify why challenges persist, where opportunities for change exist and which interventions are most likely to create meaningful impact. These insights inform theories of change, programme strategies and practical actions that are scientifically grounded, culturally relevant and realistic to implement. By integrating behavioural science, ecological understanding and local knowledge, I support the development of conservation programmes that address root causes and create lasting change.

STORYTELLING FOR CONSERVATION IMPACT

Stories influence how people see the natural world, what they value and how they choose to act. I work with filmmakers, conservation organisations and communication teams to bring behavioural science into storytelling—helping transform stories from tools of awareness into tools for change. By understanding audiences, perceptions, motivations and social norms, I help shape narratives that build empathy, challenge assumptions and inspire action. Whether through documentaries, campaigns or conservation communications, the focus is on creating stories that connect people with nature and support wider strategies for behavioural and social change.

IMPACT EVALUATION, LEARNING AND ADAPTIVE MANAGEMENT

Understanding whether conservation is creating change requires looking beyond activities and outputs. I design monitoring, evaluation and learning frameworks that explore whether interventions are influencing behaviours, attitudes, relationships and ultimately conservation outcomes. By connecting theories of change with meaningful indicators and robust data collection approaches, I help organisations test assumptions, understand what is working and adapt their programmes over time. Evaluation becomes more than a reporting requirement—it becomes a tool for learning, improving decision-making and strengthening conservation practice.

KNOWLEDGE SHARING AND SCIENCE COMMUNICATION

Evidence creates impact when it can be understood, shared and used. I help conservation organisations translate research, monitoring results and complex insights into clear and engaging communication products. From technical reports and annual reports to case studies, advocacy materials and knowledge tools, I bridge the gap between scientific evidence and the people who need to act on it. By bringing together scientific knowledge, local experience and behavioural insights, I create communication that informs decisions, strengthens collaboration and supports more effective conservation action.

Services

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